AI search, explained

Be the business AI assistants name.

Customers now ask ChatGPT, Gemini, Perplexity and Google AI Overviews who to call. These guides explain what that means for your business, written by specialists for owners and marketers.

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The basics

AEO vs SEOWhat Is an Answer Engine? Examples and What It Means for BusinessesGEO vs SEOPerplexity vs ChatGPTSEO vs AEO vs GEO vs AIOWhat Is Answer Engine Optimization (AEO)? A Plain-English DefinitionWhat Is Generative Engine Optimization (GEO)? A Plain-English Definition

Search engines and assistants

AI Mode SEOAI Search Engines ListAIO SEOChatGPT Ranking FactorsChatGPT SEOClaude AI and SEOGenerative AI and SEOGoogle AI Overviews SEOGoogle Gemini SEOPerplexity SEOSearch Generative Experience (SGE)

What AI reads and trusts

AI Brand VisibilityAI CitationsAI Content and SEOAI OptimizationThe Real Cost of the Missing Click in the AI Overview EraAI Search Ranking FactorsAI Search VisibilityAI Share of VoiceBrand MentionsConversational SearchE-E-A-T in SEOEntity SEOFAQ SchemaFeatured SnippetsGEO SEOGoogle Knowledge PanelHelpful ContentLLM Optimization (LLMO)llms.txt ExplainedLocalBusiness SchemaLocal SEO in the AI EraOnline Reviews and AI RecommendationsPeople Also AskSchema Markup for SEOSearch IntentTopical AuthorityVoice Search OptimizationWhy AI Assistants Recommend Some Businesses and Skip OthersZero-Click Searches

Services, tools and costs

AEO AgencyAEO ServicesAI Agency for Small BusinessAI Content Writing ServicesAI Marketing AgencyAI Overview TrackingAI SEO for Small BusinessAI SEO PricingAI SEO ServicesAI SEO Tools vs an AI SEO AgencyAI Tools for Small Business MarketingAI Visibility AuditGenerative Engine Optimization ServicesGEO Agency for Local BusinessesAEO Agency for Home Service Companies

See where you stand today

Our free visibility audit shows whether Google and AI assistants name your business, who they name instead and what to do first. Written by Trux Nguyen, Founder and Director of Unitrux. Contact: [email protected].

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