LocalBusiness schema is structured data that states a business's name, address, phone, hours, area served and other details in a machine-readable format. It helps search engines and AI tools read those facts consistently, which supports local visibility.
By Trux Nguyen, Founder and Director of Unitrux, with 5 years in marketing and SEO. Published 25 October 2026. Last updated 25 October 2026.
What it usually contains
Name, address or service area, phone, opening hours, geo coordinates, URL, logo, price range and links to official profiles.
Why consistency matters
Google says local results depend on relevance, distance and prominence. When the details in your schema, website, Google Business Profile and directories all match, there is no contradiction for search engines or assistants to resolve.
Common mistakes
| Mistake | Fix |
|---|---|
| Details that differ from the Business Profile | Use one source of truth |
| A fake address for a service-area business | State the service area honestly |
| Old hours | Update everywhere at once |
Our expert view
Schema is the cheapest consistency fix in local SEO. We add it on every local client site and check it against the Business Profile monthly.
Demand
In Google Keyword Planner (United States, retrieved 25 October 2026), "local business schema" shows 100 to 1,000 monthly searches, with top-of-page bid estimates around $20.
Related reading
- Schema Markup for SEO
- Google Business Profile Optimization
- Local SEO in the AI Era
- Local Citation Services
- Online Reviews and AI Recommendations
- People Also Ask
- Search Intent
- All AI search guides
About the author
Trux Nguyen is the Founder and Director of Unitrux, with 5 years of experience in marketing and SEO. Areas of work: SEO, AEO, GEO and AIO, local SEO, content strategy, schema markup, keyword research, Google Ads and analytics. Contact: [email protected].
Frequently asked questions
Do service-area businesses need an address in schema?
No. They can state the areas they serve instead of a public address.
Which type should I use?
The most specific type that fits, such as Dentist or Plumber, under LocalBusiness.
Does it replace a Business Profile?
No. Both should match.
Limits and honest expectations
Search engines and AI assistants change their answers over time and no one controls them. Results vary by industry, city and competition, and we do not guarantee a position, a mention or a number of leads. We report what is measurable, plainly.
Sources
- Google Ads Keyword Planner, volume ranges and bid estimates for the keywords named in this article, retrieved 25 October 2026.
- Google Business Profile Help, "Tips to improve your local ranking on Google": https://support.google.com/business/answer/7091
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