ChatGPT SEO is the work of making your business one that ChatGPT names when customers ask for recommendations in your field. You cannot control ChatGPT's answers, but you can make your business clearer, more consistent and better evidenced across the web, which is what assistants draw on.
By Trux Nguyen, Founder and Director of Unitrux, with 5 years in marketing and SEO. Published 25 October 2026. Last updated 25 October 2026.
What you can and cannot control
You cannot buy a mention, submit your business to ChatGPT or guarantee a recommendation. You can control the clarity of your own site, the consistency of your business details elsewhere, the reviews and coverage you earn, and how easy your expertise is to verify.
What tends to influence recommendations
| Factor | What it looks like |
|---|---|
| Clarity | Pages that state exactly what you do, where and for whom |
| Consistency | The same name, services and locations across profiles and directories |
| Reputation | Real reviews and independent mentions |
| Evidence | Named experts, credentials, sources and specific results |
Demand
In Google Keyword Planner (United States, retrieved 25 October 2026), "chatgpt seo" shows 100 to 1,000 monthly searches and "chatgpt seo agency" 10 to 100, both with Low advertiser competition.
Our expert view
Be wary of anyone who promises a ChatGPT ranking. Assistants vary their answers between runs and between users. What we promise is measurement: the same questions every month, recorded honestly, so you can see whether visibility is moving. Read why AI assistants recommend some businesses.
Related reading
- Why AI Assistants Recommend Some Businesses
- Perplexity SEO
- AI Visibility Audit
- ChatGPT Ranking Factors
- Claude AI and SEO
- Generative AI and SEO
- Google AI Overviews SEO
- All AI search guides
About the author
Trux Nguyen is the Founder and Director of Unitrux, with 5 years of experience in marketing and SEO. Areas of work: SEO, AEO, GEO and AIO, local SEO, content strategy, schema markup, keyword research, Google Ads and analytics. Contact: [email protected].
Frequently asked questions
Can I pay ChatGPT to recommend my business?
No. There is no way to buy a guaranteed recommendation inside ChatGPT's answers.
How do I check if ChatGPT mentions me?
Ask the questions your customers ask, in a fresh session, and note who is named. An audit does this systematically.
Is ChatGPT SEO different from Google SEO?
It builds on it, but the target is a mention in an answer rather than a ranking.
Limits and honest expectations
Search engines and AI assistants change their answers over time and no one controls them. Results vary by industry, city and competition, and we do not guarantee a position, a mention or a number of leads. We report what is measurable, plainly.
Sources
- Google Ads Keyword Planner, volume ranges and bid estimates for the keywords named in this article, retrieved 25 October 2026.
Get your free AI visibility audit
Find out whether ChatGPT, Gemini, Perplexity and Google name your business today, who they name instead, and what to do first. Request a free audit and we will walk you through it in plain language.