Unitrux is an AEO agency for U.S. home service companies. We help roofers, HVAC contractors, plumbers, electricians and other trades become the business Google and AI assistants name when a homeowner asks who to call.
By Trux Nguyen, Founder and Director of Unitrux, with 5 years in marketing and SEO. Published 26 October 2026. Last updated 26 October 2026.
Many home service owners notice it first: rankings hold, reviews are strong, yet fewer calls arrive, because the homeowner got a short answer before scrolling. This page explains what an AEO agency does for a home service company and what Unitrux delivers.
Why answers matter more in home services
Homeowners with a leak, a dead furnace or storm damage want one trusted name quickly. Pew Research Center followed 900 U.S. adults making 68,879 Google searches in March 2025. With an AI summary on the page, people clicked a traditional result on 8% of visits, against 15% without one, and only 1% clicked a link inside the summary. Ahrefs estimates that the top-ranking page earned about 58% fewer clicks on keywords with an AI Overview in December 2025. Being named inside the answer now matters as much as ranking below it. BrightLocal found that 96% of U.S. adults read online reviews at least occasionally, so reputation still decides who is trusted.
What we deliver
A visibility audit across Google, the map pack and AI assistants for your services and service area; answer-ready service and location pages; consistent business facts across profiles and directories; review strategy built on real customers; and monthly reports on mentions, rankings and calls.
Who we work with
Owner-operated and multi-location home service companies across the United States, and marketing agencies that serve them and need AEO delivery under their own brand.
Unitrux at a glance
- Company: Unitrux Co., Ltd. (CÔNG TY TNHH UNITRUX), registered in Ho Chi Minh City, Vietnam.
- Founder and Director: Trux Nguyen, 5 years in marketing and SEO.
- What we do: SEO, AEO (answer engine optimization), GEO (generative engine optimization) and AIO (visibility in Google AI Overviews).
- Who we serve: businesses in the United States, Australia, the United Kingdom and Vietnam, and agencies that resell search services under their own brand.
- Languages: English and Vietnamese.
- Contact: [email protected].
Related reading
- SEO for Home Service Companies
- SEO for Roofers
- AEO Agency: How to Choose an Answer Engine Partner
- All industry guides
About the author
Trux Nguyen is the Founder and Director of Unitrux, with 5 years of experience in marketing and SEO. Areas of work: SEO, AEO, GEO and AIO, local SEO, content strategy, schema markup, keyword research, Google Ads and analytics. Contact: [email protected].
Frequently asked questions
What is AEO for a home service company?
It is the work of making your business the short, trusted answer Google and AI assistants give when someone asks who to call for your service in your area.
Do you replace local SEO?
No. AEO builds on local SEO. We plan both together.
Can you guarantee more calls?
No agency can promise a ranking or a number of calls. We report what is measurable.
Limits and honest expectations
AI assistants and search engines change their answers over time and no one controls them. Results vary by market, industry and competition, and we do not guarantee a position, a mention or a number of leads. We show you what is measurable and report it plainly.
Sources
- Pew Research Center, "Google users are less likely to click on links when an AI summary appears in the results," 22 July 2025: https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/
- Ahrefs, "AI Overviews reduce clicks" update, 4 February 2026: https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/
- BrightLocal, Local Consumer Review Survey 2025 (1,026 U.S. adults, published 29 January 2025): https://www.brightlocal.com/research/local-consumer-review-survey-2025/
- Google Search Central, AI features and your website: https://developers.google.com/search/docs/appearance/ai-features
Get your free visibility audit
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