SEO audit prices range from free introductory reviews to several thousand dollars for large, complex sites. What matters more than price is the output: a prioritized list of fixes tied to your goals, not a long export of warnings.
By Trux Nguyen, Founder and Director of Unitrux, with 5 years in marketing and SEO. Published 25 October 2026. Last updated 25 October 2026.
What drives the price
| Factor | Effect |
|---|---|
| Site size | More pages, more work |
| Depth | Technical-only vs full content and competitor review |
| AI visibility | Adds testing across assistants |
| Implementation support | Adds hours |
What a useful audit includes
A summary of the biggest issues, a prioritized action list, estimated effort for each fix, and what to measure afterwards. Ahrefs' 2024 survey found an average SEO hourly rate of $111, which helps estimate audit effort.
Our expert view
We offer a free AI visibility audit because it shows value quickly and honestly. Deeper audits are quoted by scope.
Demand
In Google Keyword Planner (United States, retrieved 25 October 2026), "seo audit cost" shows 100 to 1,000 monthly searches, with top-of-page bid estimates around $23.
Related reading
- AI Visibility Audit
- Technical SEO Services
- How Much Does SEO Cost for a Small Business?
- What to Look for in an SEO Contract Before You Sign
- SEO Cost per Month
- SEO KPIs That Matter in 2026
- All SEO guides for business owners
About the author
Trux Nguyen is the Founder and Director of Unitrux, with 5 years of experience in marketing and SEO. Areas of work: SEO, AEO, GEO and AIO, local SEO, content strategy, schema markup, keyword research, Google Ads and analytics. Contact: [email protected].
Frequently asked questions
Is a free audit useful?
It can be, if it gives clear priorities rather than a sales pitch.
How often should I audit?
Once or twice a year, and before major site changes.
Who should do the audit?
Someone who can explain findings plainly and prioritize them.
Limits and honest expectations
Search engines and AI assistants change their answers over time and no one controls them. Results vary by industry, city and competition, and we do not guarantee a position, a mention or a number of leads. We report what is measurable, plainly.
Sources
- Google Ads Keyword Planner, volume ranges and bid estimates for the keywords named in this article, retrieved 25 October 2026.
- Ahrefs, "SEO Pricing: How Much Does SEO Cost? 439 People Polled," updated 15 August 2024: https://ahrefs.com/blog/seo-pricing/
Get your free AI visibility audit
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