White label SEO pricing is the cost an agency pays a partner to deliver SEO under the agency's brand. Agencies typically resell at a margin on top. As a market reference, Ahrefs' 2024 survey found SEO retainers average about $2,917 a month and local SEO about $1,557, which helps agencies position their resale prices.
By Trux Nguyen, Founder and Director of Unitrux, with 5 years in marketing and SEO. Published 25 October 2026. Last updated 25 October 2026.
Market reference points
| Measure (Ahrefs survey, updated 15 Aug 2024) | Figure |
|---|---|
| Average monthly SEO cost | $2,917 |
| Average local SEO cost | $1,557 per month |
| SEOs charging $500 to $1,000 a month | 23% |
| SEOs on monthly retainers | 78.2% |
| Average hourly rate | $111 |
Pricing models you will meet
Per-client monthly fees, fixed packages, per-task pricing (for example, per page or per listing) and hourly support. Per-client monthly fees are the easiest to resell because they match how clients pay you.
Margin thinking
Your margin should cover account management, client communication and the risk you carry. A partner that gives you clear, itemized costs makes that calculation simple and defensible.
How we quote
Each client account is quoted by line item and month-to-month. See our SEO reseller program.
Related reading
- SEO Reseller Packages
- White Label SEO Services
- Choosing an SEO Outsourcing Company
- Agency Outsourcing
- Agency Partner Program
- Offshore SEO Services
- All guides for agencies
About the author
Trux Nguyen is the Founder and Director of Unitrux, with 5 years of experience in marketing and SEO. Areas of work: SEO, AEO, GEO and AIO, local SEO, content strategy, schema markup, keyword research, Google Ads and analytics. Contact: [email protected].
Frequently asked questions
What margin do agencies add?
It varies widely. Set it to cover account management and risk, not just delivery.
Is cheaper white label SEO a risk?
It can be, if it relies on low-quality links or vague deliverables.
Do you publish a price list?
We quote per client after a short brief, because needs vary so much.
Limits and honest expectations
Search engines and AI assistants change their answers over time and no one controls them. Results vary by industry, city and competition, and we do not guarantee a position, a mention or a number of leads. We report what is measurable, plainly.
Sources
- Ahrefs, "SEO Pricing: How Much Does SEO Cost? 439 People Polled," updated 15 August 2024: https://ahrefs.com/blog/seo-pricing/
- Google Ads Keyword Planner, volume ranges and bid estimates for the keywords named in this article, retrieved 25 October 2026.
Talk to us about a partnership
Tell us about your agency and where you need capacity. Contact our team or write to [email protected], and we will reply with a pilot proposal for one client account.