Insights

White Label PPC: Google Ads Management Under Your Agency's Brand

White label PPC and Google Ads management for agencies: what is included, how reporting works, and how it pairs with SEO and AI search.

Trux Nguyen · · 2 min read

Quick answer

White label PPC is paid search management, usually Google Ads, delivered by a partner under your agency's brand. Unitrux manages Google Ads for agencies' clients alongside SEO, AEO and GEO, so paid and organic plans share the same keyword and customer research.

By Trux Nguyen, Founder and Director of Unitrux, with 5 years in marketing and SEO. Published 25 October 2026. Last updated 25 October 2026.

Demand

In Google Keyword Planner (United States, retrieved 25 October 2026), "white label ppc" shows 100 to 1,000 monthly searches with top-of-page bids around $38, and "white label google ads management" shows 10 to 100 with bids around $51.

What is included

Area Detail
Setup and structure Campaigns organized around services and locations
Keywords and negatives Built from real search data
Ads and landing pages Message matched to search intent
Conversion tracking Calls and forms measured, not just clicks
Monthly report Spend, leads and cost per lead, unbranded

Why pair PPC with SEO

Paid search shows which searches convert quickly, and organic work then targets those searches for the long term. Running both from one plan avoids paying for clicks you could win organically.

Who we are

Unitrux Co., Ltd. is a Vietnam-based team serving agencies in the U.S., UK and Australia. Deliverables are unbranded. See SEO vs Google Ads.

About the author

Trux Nguyen is the Founder and Director of Unitrux, with 5 years of experience in marketing and SEO. Areas of work: SEO, AEO, GEO and AIO, local SEO, content strategy, schema markup, keyword research, Google Ads and analytics. Contact: [email protected].

Frequently asked questions

Who owns the ad account?

Your client or your agency should own it; we work with managed access.

Do you manage ad spend payments?

No. Ad spend is billed by Google to the account owner.

Can PPC and SEO be reported together?

Yes, in one unbranded monthly report.

Limits and honest expectations

Search engines and AI assistants change their answers over time and no one controls them. Results vary by industry, city and competition, and we do not guarantee a position, a mention or a number of leads. We report what is measurable, plainly.

Sources

  • Google Ads Keyword Planner, volume ranges and bid estimates for the keywords named in this article, retrieved 25 October 2026.

Talk to us about a partnership

Tell us about your agency and where you need capacity. Contact our team or write to [email protected], and we will reply with a pilot proposal for one client account.