A white label AI chatbot service lets your agency sell AI chatbots to clients under your own brand while a partner team builds, trains and maintains them behind the scenes. The chatbot answers common questions on the client's website or messaging channels, captures leads and hands complex conversations to a human. Unitrux builds white label chatbots from Vietnam for agencies in the United States, the United Kingdom and Australia, with no setup fee for partners and pricing quoted per client after a short scoping call.
By Trux Nguyen, Founder and Director of Unitrux, with 5 years in marketing and SEO. Published 1 November 2026. Last updated 1 November 2026.
Why agencies add AI chatbots to their offer
- A new monthly line item for existing clients. Clients already paying for SEO, ads or a website now ask about AI; you can say yes without hiring.
- It makes your other services perform better. Ads and SEO bring visitors; a chatbot answers them at 11 pm and turns more of them into leads.
- Your brand, your client relationship. We never contact your clients. Reports, dashboards and handover documents carry your name.
- Capacity on demand. Take on three chatbot projects in one month without adding headcount.
Why agencies hesitate, and how we handle it
- "The bot might say something wrong." We build from the client's approved knowledge base, set clear limits on topics the bot will not answer, and route uncertain questions to a person.
- "We do not have time to manage another vendor." You get one contact, a fixed onboarding checklist and a monthly summary per client.
- "Pricing is unpredictable." AI usage, platform and integration costs are separated from build and maintenance fees in every quote.
- "Clients will see it is outsourced." All deliverables are white label, and we can work inside your project tools.
What we build
| Component | What it does |
|---|---|
| Knowledge base | Answers drawn from the client's services, prices, policies and FAQs |
| Lead capture | Collects name, phone, email and need, then sends them to the client's inbox, sheet or CRM |
| Qualification | Asks a few questions to separate ready buyers from browsers |
| Human handover | Passes the conversation to staff with a summary |
| Channels | Website chat and common messaging platforms, scoped per client |
| Reporting | Conversations, leads and unanswered questions to improve the knowledge base |
How the partnership works
- Scoping call: you share the client's business, channels and goals; we confirm what is possible.
- Quote to your agency: wholesale build and monthly maintenance, with third-party costs listed separately.
- Build and test: we set up the bot, you and your client test it before launch.
- Launch and improve: we review conversations monthly and update the knowledge base.
Agencies already using our white label SEO, AEO and GEO delivery can add chatbots to the same account. See our agency partner page for published wholesale prices on search services, and our guides to white label marketing services and the agency partner program.
Which clients are a good fit
Service businesses with repeated questions and lead value high enough to justify fast replies: dental and medical clinics, med spas, law firms, home services, real estate, education providers, hotels and B2B companies with long sales cycles. A chatbot is less useful when a business gets very few enquiries or needs every reply to come from a specialist.
Frequently asked questions
Will the chatbot be branded as ours?
Yes. The chatbot, reports and documents carry your agency's or your client's branding. We do not appear in front of your clients.
Which AI model do you use?
We choose based on the client's needs, language and budget, and list the AI usage cost separately so there are no surprises.
Can the chatbot work in languages other than English?
Yes, depending on the model and the client's content. We test each language before launch.
Can you guarantee more leads?
No. We commit to a defined build, testing before launch and monthly improvement based on real conversations.
Limits and honest expectations
A chatbot is only as good as the information it is given. Some questions should always go to a person, especially medical, legal and financial advice. AI platforms change their pricing and features, so third-party costs are confirmed at the time of quoting. We do not guarantee leads, sales or conversion rates.
Start with one client
The quickest way to test the offer is with one client who already gets regular enquiries. Agencies that start their first partner client before 30 November 2026 keep our founding partner wholesale prices for 12 months on published services. Contact Unitrux to scope your first white label chatbot.