Vietnam had 85.6 million internet users in October 2025, 84.2% of the population, according to DataReportal's Digital 2026 Vietnam report, with 137 million cellular mobile connections and 79.0 million social media user identities. Google handled 92.99% of searches in September 2026, according to StatCounter.
By Trux Nguyen, Founder and Director of Unitrux, with 5 years in marketing and SEO. Published 25 October 2026. Last updated 25 October 2026.
Key figures
| Measure | Figure | Source |
|---|---|---|
| Internet users | 85.6 million (84.2%) | DataReportal |
| Mobile connections | 137 million (134%) | DataReportal, GSMA Intelligence |
| Social media identities | 79.0 million (77.6%) | DataReportal |
| Zalo users who are internet users | 91.4% | DataReportal |
| Google search share | 92.99% (Sept 2026) | StatCounter |
What it means
Vietnam is a mobile-first, highly connected market where Google search, social platforms and Zalo together reach most adults.
Demand
In Google Keyword Planner (all locations, retrieved 25 October 2026), "vietnam internet users" shows 10 to 100 monthly searches.
Related reading
- Digital Marketing in Vietnam
- Social Media in Vietnam
- Vietnam Consumer Behavior Online
- Vietnam's Ecommerce Market
- All Vietnam market guides
About the author
Trux Nguyen is the Founder and Director of Unitrux, with 5 years of experience in marketing and SEO. Areas of work: SEO, AEO, GEO and AIO, local SEO, content strategy, schema markup, keyword research, Google Ads and analytics. Contact: [email protected].
Frequently asked questions
How many people use the internet in Vietnam?
About 85.6 million in October 2025, per DataReportal.
Which search engine is used most?
Google, with 92.99% in September 2026, per StatCounter.
Are these numbers exact?
They are estimates from published reports.
Limits and honest expectations
Search engines and AI assistants change their answers over time and no one controls them. Results vary by industry, city and competition, and we do not guarantee a position, a mention or a number of leads. We report what is measurable, plainly.
Sources
- DataReportal, Digital 2026: Vietnam: https://datareportal.com/reports/digital-2026-vietnam
- StatCounter Global Stats, Search Engine Market Share Viet Nam, September 2026: https://gs.statcounter.com/search-engine-market-share/all/viet-nam
- Google Ads Keyword Planner, volume ranges and bid estimates for the keywords named in this article, retrieved 25 October 2026.
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