A TikTok marketing agency in Vietnam plans, films and runs TikTok content and TikTok Ads in native Vietnamese for your brand, connects them to the place you actually close sales (TikTok Shop, Zalo, your website or a distributor), and reports results as leads and orders rather than views. Unitrux is based in Ho Chi Minh City, works in English and Vietnamese, and has its own video crew. Ad management starts at 2,400,000 VND per month, with ad spend paid directly to TikTok.
By Trux Nguyen, Founder and Director of Unitrux, with 5 years in marketing and SEO. Published 1 November 2026. Last updated 1 November 2026.
What a good TikTok partner in Vietnam gets you
TikTok is where many Vietnamese shoppers discover products before they search for them. For a foreign brand, it is also the fastest way to look local. A good partner gives you:
- Content that feels Vietnamese, not translated. Local presenters, local humour, local pricing language and on-screen text that reads naturally.
- One shoot, many ads. A single production day can be cut into many short variations so you learn which opening holds attention.
- A full path to purchase. Views are pushed to a TikTok Shop listing, a Zalo Official Account or a landing page where someone answers in Vietnamese.
- Reporting you can take to head office. English summaries of spend, cost per lead and what was tested, with the raw numbers from your own ad account.
Why TikTok campaigns from abroad often stall
Many international teams try TikTok in Vietnam with assets made for another market and see high views but few customers. The usual reasons:
- Global creative with subtitles. Viewers swipe away in the first seconds when a video looks like an imported advert.
- No one to answer. Comments and messages arrive in Vietnamese, often in the evening, and wait until the next working day.
- The wrong destination. Traffic is sent to an English website or a store page with no Vietnamese payment or delivery details.
- Policy rejections. Claims about beauty, health or results that pass elsewhere can be rejected by TikTok's ad review in Vietnam.
- No measurement. Views are reported, but nobody can say which video produced leads or orders.
None of these are fixed by a bigger budget. They are fixed by a local team running content and campaigns every week.
What Unitrux handles
| Area | What you get |
|---|---|
| Account setup | TikTok Ads account in your company's name, basic tracking |
| Creative direction | Content angles and short scripts for each customer group |
| Production | Vertical video filmed in Ho Chi Minh City (quoted separately) |
| Campaign management | Launch, test and replace creatives based on real results |
| Community | Optional replies to comments and messages in Vietnamese |
| Reporting | Monthly report in English: spend, leads, cost per lead, what changed |
We also run Facebook, Google and Zalo, so budget can move when one channel gets expensive. See our notes on Facebook ads in Vietnam, Zalo ads and social media in Vietnam.
Published prices
| Item | Price |
|---|---|
| Ad management, ad spend under 20 million VND per month | 2,400,000 VND per month |
| Ad management, ad spend 20 to 50 million VND per month | 4,800,000 VND per month |
| Ad management, ad spend above 50 million VND per month | 8,000,000 VND per month, or 15% of spend depending on scope |
| Editing a short video from your footage | from 500,000 VND per video |
| Filming and editing one short video | from 2,000,000 VND per video |
| Five short-form videos, batch production | 7,900,000 VND |
Ad spend is paid directly to TikTok and is not included. Prices are from our Vietnamese price list and media price list. Talent, KOL fees, studios and travel outside Ho Chi Minh City are quoted separately.
Who should use TikTok in Vietnam
TikTok works best for products that are easy to show and quick to decide on: cosmetics, fashion, food and beverage, consumer electronics accessories, home goods, education and hospitality. For B2B services or high-value purchases, TikTok usually builds awareness while Google, LinkedIn and your website close the deal. If you are still deciding how to enter the market, start with our Vietnam market entry guide and Vietnamese consumer behaviour notes.
Questions to ask any TikTok agency in Vietnam
- Will the ad account and TikTok Shop be registered to our company?
- Who writes the Vietnamese scripts and who appears on camera?
- How quickly are comments and messages answered, and in which hours?
- How do you report leads and orders, not only views?
- Do you guarantee viral reach? (The honest answer is no.)
Frequently asked questions
Can a foreign company run TikTok Ads in Vietnam?
Yes. You need a TikTok Ads account and a way to pay for spend. Requirements for TikTok Shop and local payment methods can differ for foreign entities, so we confirm the current rules with you at the start.
Do we need a Vietnamese entity to sell on TikTok Shop?
TikTok Shop's seller requirements change over time and depend on your setup. Many foreign brands sell through a local distributor or a registered Vietnamese company. We review your situation before recommending a path.
Do you produce content in English as well?
Our content for Vietnamese audiences is in Vietnamese. We provide English scripts, translations and reports so your head office can review everything.
Can you guarantee our videos will go viral?
No. Nobody controls TikTok's algorithm. We commit to a production rhythm, structured testing and transparent reporting.
Limits and honest expectations
TikTok rules, ad review and seller requirements change frequently. Prices above are published list prices and may change; we confirm the current price in writing before work starts. We do not guarantee views, followers, leads or sales.
Plan before the Tet season
Tet 2027 falls in early February, and the weeks before it are one of the busiest shopping periods of the year in Vietnam. Brands that test creatives in November and December go into the peak with proven ads instead of guesses. Contact Unitrux for a free review of your TikTok plan, or read about our marketing agency services in Ho Chi Minh City.