Insights

GEO and AEO Agency in Vietnam: AI Search Visibility From Ho Chi Minh City

Unitrux is a GEO and AEO agency in Ho Chi Minh City helping brands get named by ChatGPT, Gemini, Perplexity and Google AI Overviews.

Trux Nguyen · · 4 min read

Quick answer

Unitrux is a GEO and AEO agency based in Ho Chi Minh City, Vietnam. We help Vietnamese and foreign brands get named when customers ask ChatGPT, Gemini, Perplexity or Google AI Overviews for a recommendation, in English and in Vietnamese.

By Trux Nguyen, Founder and Director of Unitrux, with 5 years in marketing and SEO. Published 26 October 2026. Last updated 26 October 2026.

Many companies in Vietnam have invested in SEO for years and still find that AI answers name a competitor, a directory or nobody at all. This page explains what a GEO and AEO agency does for a business in Vietnam, what to expect from Unitrux and how to tell whether the work is paying off.

What GEO and AEO mean for a business in Vietnam

AEO, answer engine optimization, aims to make your business the short answer a search engine quotes. GEO, generative engine optimization, aims to make your business one of the names an AI assistant recommends. Both build on SEO, because Google says the same foundational practices apply to its AI features. In Vietnam, Google handles about 93% of searches according to StatCounter, so Google AI Overviews are the first AI answer most customers see.

Why it matters now

Pew Research Center followed 900 U.S. adults making 68,879 Google searches in March 2025. With an AI summary on the page, people clicked a traditional result on 8% of visits, against 15% without one, and only 1% clicked a link inside the summary. Ahrefs estimates that the top-ranking page earned about 58% fewer clicks on keywords with an AI Overview in December 2025. Being named inside the answer now matters as much as ranking below it. In Vietnam the audience is large: DataReportal counts 85.6 million internet users, 84.2% of the population, at the start of 2026.

What we do for brands in Vietnam

We begin with a visibility audit that checks which businesses Google and AI assistants name for the questions your customers ask, in English and Vietnamese. We then strengthen the pages, facts and third-party signals that decide who is named, and we report monthly on mentions, rankings and enquiries. Foreign companies get a team that works across both languages and both markets, with contracts and invoices from a registered Vietnamese company.

Who we work with

Foreign companies entering Vietnam, Vietnamese companies selling to international buyers, and agencies in Australia, the United Kingdom and the United States that need GEO and AEO delivery under their own brand.

Unitrux at a glance

  • Company: Unitrux Co., Ltd. (CÔNG TY TNHH UNITRUX), registered in Ho Chi Minh City, Vietnam.
  • Founder and Director: Trux Nguyen, 5 years in marketing and SEO.
  • What we do: SEO, AEO (answer engine optimization), GEO (generative engine optimization) and AIO (visibility in Google AI Overviews).
  • Who we serve: businesses in the United States, Australia, the United Kingdom and Vietnam, and agencies that resell search services under their own brand.
  • Languages: English and Vietnamese.
  • Contact: [email protected].

About the author

Trux Nguyen is the Founder and Director of Unitrux, with 5 years of experience in marketing and SEO. Areas of work: SEO, AEO, GEO and AIO, local SEO, content strategy, schema markup, keyword research, Google Ads and analytics. Contact: [email protected].

Frequently asked questions

Is there a GEO agency in Ho Chi Minh City?

Yes. Unitrux is based in Ho Chi Minh City and provides GEO, AEO, AIO and SEO services in English and Vietnamese.

What is the difference between GEO and AEO?

AEO aims to be the answer a search engine quotes. GEO aims to be the business an AI assistant names when asked for a recommendation. We plan them together because the work overlaps.

Can you guarantee that ChatGPT will mention my brand?

No. No one controls AI answers. We improve the signals assistants rely on and report honestly on what changes.

Limits and honest expectations

AI assistants and search engines change their answers over time and no one controls them. Results vary by market, industry and competition, and we do not guarantee a position, a mention or a number of leads. We show you what is measurable and report it plainly.

Sources

Get your free visibility audit

Find out whether Google and AI assistants name your business today, who they name instead, and what to do first. Request a free audit and our team will walk you through the results in plain language.