Ecommerce website development in Vietnam means building an online store that shows products clearly, takes orders on mobile, connects to local payment and delivery options, and can be found in Google and AI search. Unitrux builds ecommerce websites from Ho Chi Minh City for Vietnamese brands and for foreign companies selling into Vietnam. Online stores are scoped and quoted per project; for reference, our published website packages start at 10,300,000 VND for a business website and 19,900,000 VND for a search-ready growth website.
By Trux Nguyen, Founder and Director of Unitrux, with 5 years in marketing and SEO. Published 3 November 2026. Last updated 3 November 2026.
What a well-built online store does for you
- Sales that do not depend only on marketplaces. Your own store keeps customer data and margin that platforms take a share of.
- Orders at any hour. Customers browse and order on their phones, day or night.
- A brand customers remember. Your store looks like your brand, not like every other marketplace listing.
- Traffic you own. Product and category pages built for search keep bringing visitors without paying for every click.
Why many online stores in Vietnam underperform
- Pages load slowly on mobile, where most Vietnamese shoppers buy.
- Checkout asks for too much, or does not offer the payment methods customers expect.
- Product pages have thin descriptions and poor photos.
- There is no way to message the shop on Zalo or Messenger before buying.
- Category and product pages are not set up for search, so the store depends entirely on ads.
What you get
| Area | What is included |
|---|---|
| Store design | Mobile-first design for home, category, product, cart and checkout |
| Catalogue | Product structure, variants, categories and filters |
| Payments and delivery | Integration options for local payment gateways and shipping partners, scoped per project |
| Messaging | Zalo, Messenger or WhatsApp buttons and optional chatbot |
| Search | Technical SEO, schema for products and clean URLs |
| Tracking | GA4, Search Console and conversion events for ads |
See also ecommerce SEO services, the Vietnam ecommerce market and web design company in Vietnam.
Pricing
| Package | Published starting price |
|---|---|
| Business Website | 10,300,000 VND per project |
| Growth Website SEO/AEO/GEO | 19,900,000 VND per project |
| Online store | Quoted per project after scoping |
Store pricing depends on the number of products, payment and delivery integrations, languages and any custom features. Third-party fees, such as payment gateways, hosting and paid plugins, are billed separately. We confirm scope and price in writing before work starts.
Who it suits
Fashion, cosmetics, food and specialty products, home goods, electronics accessories, and foreign brands entering Vietnam that want a store alongside Shopee, Lazada or TikTok Shop.
Frequently asked questions
Should I build my own store if I already sell on Shopee?
Many brands do both. Marketplaces bring volume; your own store builds customer data, repeat buyers and brand value.
Can the store be in English and Vietnamese?
Yes. Bilingual stores are common for foreign brands and exporters, and are scoped per project.
Do you guarantee sales?
No. Sales depend on product, price, traffic and fulfilment. We commit to the agreed scope, a fast and trackable store, and clear handover.
Limits and honest expectations
A store is only as good as the traffic and operations behind it. We will tell you if stock, delivery or pricing need attention before launch.
Be ready before the Tet shopping season
Tet is the biggest shopping period of the year in Vietnam, and stores launched early have time to fix issues before traffic peaks. Contact Unitrux with your product range and we will reply with a scope and quote.